SPIRITHOUSE LIFE COACHING
Website Design & Development/ Branding/ UI + UIX
Guiding others to healing
through ancient and modern practices.
Health + Wellness
Brief
Spirit House is a heart-led life coaching practice that blends ancient healing with modern mindfulness to guide individuals from survival to joy and clarity. I partnered with Spirit House to develop its brand strategy, visual identity, and website—creating a soulful, intuitive online presence that reflects its mission as a sacred space for transformation.
Audience
Spirit House supports growth-minded individuals—especially women in transition—seeking deep healing through mindfulness, somatic practices, and ancestral wisdom.
Opportunity
There’s an opportunity to position Spirit House as a trusted, modern sanctuary for holistic healing by creating a brand and digital presence that embodies emotional depth, spiritual resonance, and ease of access.
Concept
A calming, nature-inspired brand rooted in the idea that each day is a new beginning, empowering individuals to choose their own healing path through reflection, mindfulness, and community.
Design
Soft neutrals, purples, and yellows evoke peace and joy, while a clean wordmark and sun symbol convey trust, clarity, and renewal—creating a welcoming and grounded visual identity.
Voice
Warm, grounded, and nurturing—offering guidance with clarity and compassion to support users on their healing journey with gentle encouragement and accessible tools.
The logo is clean and minimal, combining a soft tan merengue tone to evoke mysticism and warmth with a modern sans-serif typeface that reflects clarity, simplicity, and purpose. The sharp, clean lines of the wordmark mirror Spirit House’s grounded mission—offering a tranquil yet powerful invitation into healing and self-discovery.
The palette combines muted purples and soft yellows with warm cream tones to create visual harmony and emotional balance. The interplay of cool and warm hues establishes a calming, welcoming environment—using contrast to guide focus while fostering a sense of safety and optimism for users stepping into their healing journey.
Bringing the brand to life online, this website design applies Spirit House’s visual identity in a way that supports a seamless, intuitive user experience. The layout is client-centered, with clear navigation, strategic call-to-actions, and responsive design that ensures accessibility across devices. Branded elements—like the soft sunset gradients, calming imagery, and grounded typography—aren’t just aesthetic choices; they guide users through a digital space that feels trustworthy, peaceful, and aligned with the service offering. The result is a cohesive site experience that reflects the brand’s values while making it easy for users to explore, engage, and book with confidence.
GRATITUDE
"Christina brought my brand and website to life with thoughtfulness, creativity, and a deep understanding of my vision. She made the entire process feel seamless and delivered a design that genuinely reflects the heart of my business. I couldn’t be happier with the result.”
TIFFTiffany Goodman, Founder of Spirit House
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