SHAUNA BIGBY WELLNESS
Website Design & Development/ Branding/ UI + UIX
Collaborative care for every stage of life.
Health + Wellness
Brief
Shauna Bigby, a Nurse Practitioner specializing in medication management, psychotherapy, and collaborative care, approached me to design a website that would reflect her values as a mental health professional. The goal was to create a digital presence that felt trustworthy, approachable, and rooted in care, while clearly communicating her services to prospective patients.
Audience
The website needed to appeal to adults 18 and older, including individuals seeking psychotherapy, patients needing clinical medication management, and those interested in collaborative care with other providers. The audience ranged from young adults navigating mental health for the first time to older adults looking for long-term, reliable care.
Opportunity
The opportunity was to design a site that balanced professional credibility with a warm, earthy feel — ensuring it felt grounded and human rather than overly clinical. By focusing on clear navigation, calming visuals, and accessible language, the website could serve as both an entry point for new patients and a resource that builds lasting trust in Shauna’s care.
Concept
The concept was to design a digital space that reflected the qualities of Shauna’s practice: warm, grounded, and trustworthy. Rather than a sterile or overly clinical aesthetic, the website needed to feel approachable and supportive, creating a sense of calm while building trust with prospective patients.
Design
The site was designed with an earthy, nature-inspired aesthetic to evoke serenity and connection. Calming imagery, intuitive navigation, and generous spacing made the experience feel welcoming and easy to use. A key feature of the design was the integration of a patient portal, allowing visitors to conveniently book appointments online and connect with Shauna’s care directly from the site. This functionality underscored the site’s goal of accessibility and patient-centered design.
Voice
The voice of the website was intentionally compassionate, reassuring, and professional. Copy was clear and inclusive, emphasizing Shauna’s expertise while presenting her as a supportive partner in care. This balance helped establish credibility while inviting patients to feel safe and confident in taking the next step.
The logo for Dr. Shauna Bigby was designed to convey a modern and trustworthy identity that reflects her collaborative and patient-centered approach to care. The bold, clean typography communicates professionalism and clarity, while the warm, organic yellow shape behind the text symbolizes the sun — a metaphor for hope, renewal, and light for patients on their care journey.
The grounding tone of brown was chosen to reinforce stability, reliability, and connection to nature, giving the brand a sense of rootedness. Together, these elements create a logo that is contemporary yet welcoming, aligning with Dr. Bigby’s mission to provide care that is both clinically sound and deeply supportive.
The color palette sets a tone of warmth, calm, and renewal for Dr. Shauna Bigby’s practice. White offers clarity and openness, while Dark Cobalt carries a sense of calm strength. Pear adds a natural softness, evoking growth and renewal, and Gold Yellow brings a gentle brightness that feels uplifting and hopeful. Finally, Cedar Brown grounds the palette in warmth and stability. Together, these colors work in harmony to create an atmosphere that feels both welcoming and reassuring, translating Shauna’s compassionate care into a visual identity.
