HuMe
A wearable emotional intelligence companion that helps people with anxiety understand, process, and communicate how they feel.
Health + Wellness
My contribution
Success metrics
End-to-end product design: research synthesis, product strategy, information architecture, interaction design, high-fidelity UI, AI-assisted prototyping workflow, and usability planning.
Target: 70% of users complete a daily check-in within the first week. Secondary: 60% rate an insight as 'useful or very useful' in exit survey.
Product Design • Wearable Experience • UI/UX Design
Website Design & Development | Brand Strategy | UI/UX Design
My contribution
Role
Lead Product Designer & Strategist
Tools
Figma, FigJam, Claude, Chat GPT
Project Type
Product, UI/UX
Scope
Product strategy, UX/UI design, wearable UX, AI-assisted prototyping, Emotional intelligience
Timeline
6 weeks
Developed
Application & wearable
People with anxiety struggle to identify, process, and articulate their emotional experiences in the moment — leaving them unable to act constructively or communicate those feelings to others.
My contribution
Emotions without context becomes noise.
The User
Adults aged [18–45] managing anxiety, emotional dysregulation, or communication breakdowns. Self-aware enough to want insight — but overwhelmed when trying to access it in real time.
The Gap
Existing wellness apps offer generic prompts detached from physiology. Therapy isn't daily. Wearables give data without interpretation. Nothing bridges sensing → meaning → action.
The Opportunity
A product that closes the loop between body signal, emotional insight, and practical language — helping users move from 'I'm stressed' to 'I can do something about this.'
How might we
"How might we help people better understand and navigate their emotional experiences — past, present, and future — to make more aligned decisions and connect more meaningfully with others?"
Constraints
Sensory accuracy limits
Constraints
Accessibility requirements
Constraints
Privacy & data sensitivity
Constraints
Technical feasibility
A wearable + mobile companion that passively detects physiological stress signals, helps users interpret them through guided reflection, and translates emotional experience into actionable, shareable language.
Qualitative Interviews
8 Participants
Surveys
Google Surveys 21 responses
Competitive Audit
5 apps
01
Naming the feeling is the hardest step.
EVIDENCE
"I knew something was wrong but I couldn't say what it was." - user interview
INTERPRETATION
Emotional granularity — the ability to differentiate states — is a learned skill most adults haven't been taught.
PRODUCT IMPLEMENTATION
The product must not assume users can self-report accurately. Structured prompts and biometric context reduce the cognitive load of emotional labeling.
02
Context collapse makes journaling feel performative
EVIDENCE
70 % abandoned journaling apps within 2 weeks, citing lack of relevance to their current moment.
INTERPRETATION
Generic prompts don't meet users where they are — emotionally or temporally.
PRODUCT IMPLEMENTATION
Daily check-ins must be anchored to real-time physiological data to feel earned and relevant, not arbitrary.
03
Communicating feelings to others is the downstream pain.
EVIDENCE
86% mentioned relationship friction caused by inability to explain their emotional state.
INTERPRETATION
Emotional processing is often motivated by a relational need — the desire to be understood.
PRODUCT IMPLEMENTATION
A translation layer (Relational Decoder) that helps users communicate their experience to others addresses a real, practical pain point.
This user profile is a research-informed, synthesized archetype created from patterns identified across interviews and survey responses. It represents shared goals, behaviors, needs, and pain points rather than a single participant.
From trigger to reflection, HuMe is improving the check-in stage of when a user feels anxiety. Taking the time to check in with oneself helps users get one step toward feeling grounded.
Founder monogram
Creates a secondary mark that can be used for social posts, profile imagery, and smaller brand moments.
01
Trigger
GOAL
Recognize triggger
ACTION
Notices physical symptoms
EMOTION
Anxious, unmoored
FRICTION
No label for what they feel
OPPORTUNITY
Wearable detects signals passively
02
Check-in
GOAL
Name that feeling
ACTION
Opens app and sees prompt
EMOTION
Slightly calmer
FRICTION
Generic prompts feel irrelevant
OPPORTUNITY
Biometric- anchored data
03
Sensemaking
GOAL
Understand why
ACTION
Review past patterns
EMOTION
Curious, defensive
FRICTION
Too much data, no narrative
OPPORTUNITY
Curated insight with no context
04
Recommendation
GOAL
Know what to do
ACTION
Reads suggested actions
EMOTION
Hopeful but skeptical
FRICTION
Suggestions feel generic
OPPORTUNITY
Personalized action cards
05
Action
GOAL
Take a step
ACTION
Selects and attempts action
EMOTION
Motivated, then tired
FRICTION
Hard to do mid-anxiety
OPPORTUNITY
Low-effort in- context tools
06
Reflection
GOAL
Close the loop
ACTION
Logs outcome, saves memory
EMOTION
Relived or still pocessing
FRICTION
often skipped when tired
OPPORTUNITY
Lightweight 1-tap close
Research Evidence
Insight
Opportunity
Product Principle
Feature Decision
Users can't label emotions in the moment
Users can't label emotions in the moment
Users can't label emotions in the moment
Users can't label emotions in the moment
Users can't label emotions in the moment
Cream and white support readability, plum provides grounding and contrast, and sunrise-inspired accents add warmth and emphasis.
Color roles
The system pairs an expressive wordmark with cleaner supporting type to balance personality with legibility.
The system pairs an expressive wordmark with cleaner supporting type to balance personality with legibility.
Type hierarchy
Type hierarchy
White “Work with me” buttons create a soft but visible primary action, while plum “Learn more” buttons support secondary exploration.
Buttons & CTAs
A minimal navigation pattern keeps the experience focused and helps visitors move between About, Resources, and Contact.
Navigation State
I structured the website around the questions a prospective client would need answered before reaching out: What is Spirit House? Is this for me? Who is guiding the experience? What can I do next?
O1 Discovery
02 Understand
03 Trust
04 Inquire
Hero messaging introduces the practice and makes the “Work with me” action visible immediately.
Resource and service sections make the offer easier to understand without requiring prior knowledge of spiritual coaching.
Founder-centered content and soft imagery help the experience feel personal and credible.
Repeated calls to action keep the next step visible throughout the experience.
Three key paths keep the experience focused.
Simplified navigation
Logo and service descriptor clarify the offer quickly.
Immediate brand context
Mind/body/soul language communicates the brand promise.
Emotional positioning
The white pill button creates a soft but visible inquiry path.
Primary CTA
Sunset and water reinforce renewal, calm, and reflection.
Trust-building imagery
Together, these decisions turn the hero from a visual brand moment into a functional entry point that supports discovery, trust, and action.
First impression: Logo, service descriptor, and CTA clarify the offer quickly.
Tone-setting: Sunset and water imagery introduce renewal and reflection.
Flexible path: “Work with me” and “Learn more” support different readiness levels.
Homepage
Human connection: Portrait imagery makes the service feel personal.
Credibility: Founder voice explains the purpose behind the practice.
Invitation: Final CTA turns trust-building content into action.
Founder
I translated Spirit House’s website identity into reusable social patterns that could support educational, reflective, and promotional content. The goal was to create a recognizable system the founder could continue using beyond the initial website launch.
GRATITUDE
"Christina brought my brand and website to life with thoughtfulness, creativity, and a deep understanding of my vision. She made the entire process feel seamless and delivered a design that genuinely reflects the heart of my business. I couldn’t be happier with the result.”
TIFFANY Goodman, Founder of Spirit House
Next
Project
Previous Project
Templates support different content types without starting from scratch.
Reusable system
Large type makes messages easier to read in-feed.
Scannable hierachy
Text, image, and statement formats keep the system flexible.
Visible variation
Logo, palette, and sun motif create recognition across channels.
Brand continuity